wework. Energy, Communities & Bundling

wework is where energy goes to get energized

We just moved in this week and I'm really digging it.  

Aside from having a superb 360 view of Nashville, I find the people to be very nice and the amenities are spot on.  I've seen big team meetings, dogs, beer, people in suits, hipsters, people with microphones and video cameras, marketing companies, a lawyer or two and these cool booths I haven't sat in yet.  That's just on the 20th floor, accessible to the 19th floor where there's another feel but same general layout.  And they're getting two additional floors in the upcoming months.

One cool feature is that everything goes through there mobile app, which I love as a marketer.  From registering your guests (which texts and emails you their picture when they arrive) to booking the meeting space that you might need for a few hours or longer, it's all booked through the app.  When you're in the app, as everyone has to be, you will notice a thread like in Facebook.  You can easily join Groups from all around the world, post to your local office or seek other wework members for very specific needs you might have.  They are using tags and keywords in member profile set ups to deliver their members to other members when they need services, etc.  It makes total sense.

People want value, period.  wework delivers that value in many ways, they bundle.

They have premium real estate in a massively growing footprint across the planet and they let you eat, drink, use internet, print (to a degree) and have direct access to a ton of other things that some competitors are charging for around the office; all "INCLUDED".  They are playing to the members' emotions and it feels really good not thinking about grabbing a drink or snack or where to have this meeting or that meeting, when the focus should be on the business.  Remember what Marissa Mayer did as one of her first moves at Yahoo - she gave all employees free lunch.

Stop in at wework's downtown Nashville location and see what the buzz is about.  


 

wework. Energy, Communities & Bundling

wework is where energy goes to get energized

We just moved in this week and I'm really digging it.  

Aside from having a superb 360 view of Nashville, I find the people to be very nice and the amenities are spot on.  I've seen big team meetings, dogs, beer, people in suits, hipsters, people with microphones and video cameras, marketing companies, a lawyer or two and these cool booths I haven't sat in yet.  That's just on the 20th floor, accessible to the 19th floor where there's another feel but same general layout.  And they're getting two additional floors in the upcoming months.

One cool feature is that everything goes through there mobile app, which I love as a marketer.  From registering your guests (which texts and emails you their picture when they arrive) to booking the meeting space that you might need for a few hours or longer, it's all booked through the app.  When you're in the app, as everyone has to be, you will notice a thread like in Facebook.  You can easily join Groups from all around the world, post to your local office or seek other wework members for very specific needs you might have.  They are using tags and keywords in member profile set ups to deliver their members to other members when they need services, etc.  It makes total sense.

People want value, period.  wework delivers that value in many ways, they bundle.

They have premium real estate in a massively growing footprint across the planet and they let you eat, drink, use internet, print (to a degree) and have direct access to a ton of other things that some competitors are charging for around the office; all "INCLUDED".  They are playing to the members' emotions and it feels really good not thinking about grabbing a drink or snack or where to have this meeting or that meeting, when the focus should be on the business.  Remember what Marissa Mayer did as one of her first moves at Yahoo - she gave all employees free lunch.

Stop in at wework's downtown Nashville location and see what the buzz is about.