Use Social Media to Grow Your Business

If you own a small business, not investing in a social strategy & complaining about revenue - keep reading

I get asked on a daily basis what my thoughts are on the "return" of social media. I don't have enough time this morning to take you down a 20 year journey of media, where we were and where we are now pontification but I will give you an example of what I did, the results and what you can also do to move the needle in your business. It may take a little money, it may not take any money yet some of your time - one thing is for sure - you'll have to part with one of them. Time vs. Investment

Sitting at the table in my office, I was doing a lot. I had a couple of proposals to get out, I was listening (as always to Spotify) with my headphones and had stacks everywhere. A couple of weeks before I posted on Instagram that I needed a virtual assistant. I had responses and ended up hiring the absolute perfect fit for our team, Allyson. She helps me keep everything organized and moving forward with my company. Feeling really good about bringing Allyson on and the current amount of projects going on, I wanted to take an image and share it. So that's what I did.

I leaned back in my chair and took a picture. Then I added a few graphics, added copy and posted. I posted this image on Snapchat, Facebook, Instagram, Instagram Stories and moved on with my day. You'll see from today's screenshot that was 2 weeks ago. This is from LinkedIn specifically. My network is about 1,700 and as of today, over 1,300 people have viewed this post, 10 Likes and 2 Comments.

As a small business owner, we have been conditioned to immediately look at the numbers and if they don't meet this imaginary benchmark, the judgement begins. This is where I quickly remind clients and conversations that we didn't judge radio ads like this, we never questioned how may people actually engaged with our ads on TV or when passing the billboard. 

Today is different. We have higher expectations, when the reality is now we know more. We can see engagement and it's our jobs to connect, build more brand equity with those groups of people. 

A very limited number of people are ever in the market for our products or services, at any one time. Consistency is what keeps our brands in front of them so when they enter the market for our services - they will consider us.

If your business doesn't have an online strategy, you don't know how to use engagement numbers to generate revenue or need another pair of eyes on your overall marketing plan, consider Evans Company. We help move brands forward.

Use Social Media to Grow Your Business

If you own a small business, not investing in a social strategy & complaining about revenue - keep reading

I get asked on a daily basis what my thoughts are on the "return" of social media. I don't have enough time this morning to take you down a 20 year journey of media, where we were and where we are now pontification but I will give you an example of what I did, the results and what you can also do to move the needle in your business. It may take a little money, it may not take any money yet some of your time - one thing is for sure - you'll have to part with one of them. Time vs. Investment

Sitting at the table in my office, I was doing a lot. I had a couple of proposals to get out, I was listening (as always to Spotify) with my headphones and had stacks everywhere. A couple of weeks before I posted on Instagram that I needed a virtual assistant. I had responses and ended up hiring the absolute perfect fit for our team, Allyson. She helps me keep everything organized and moving forward with my company. Feeling really good about bringing Allyson on and the current amount of projects going on, I wanted to take an image and share it. So that's what I did.

I leaned back in my chair and took a picture. Then I added a few graphics, added copy and posted. I posted this image on Snapchat, Facebook, Instagram, Instagram Stories and moved on with my day. You'll see from today's screenshot that was 2 weeks ago. This is from LinkedIn specifically. My network is about 1,700 and as of today, over 1,300 people have viewed this post, 10 Likes and 2 Comments.

As a small business owner, we have been conditioned to immediately look at the numbers and if they don't meet this imaginary benchmark, the judgement begins. This is where I quickly remind clients and conversations that we didn't judge radio ads like this, we never questioned how may people actually engaged with our ads on TV or when passing the billboard. 

Today is different. We have higher expectations, when the reality is now we know more. We can see engagement and it's our jobs to connect, build more brand equity with those groups of people. 

A very limited number of people are ever in the market for our products or services, at any one time. Consistency is what keeps our brands in front of them so when they enter the market for our services - they will consider us.

If your business doesn't have an online strategy, you don't know how to use engagement numbers to generate revenue or need another pair of eyes on your overall marketing plan, consider Evans Company. We help move brands forward.